Blog Post

Pet Food Sustainability and its Impact on Consumer Behaviour

Pet stores across the country serve over 16 million pet cats and dogs living in Canadian households. According to Statista, Canadian consumers are willing to pay more for healthy pet food. Learn more about how to leverage this market trend and consumer behaviour in your product portfolio to increase market share in the continuously growing pet care market.

The pet food industry is increasingly competitive as, with a growing number of families owning pets, the demand for stores is going up. In fact, according to Globe Newswire, the global pet care industry will reach 358.62 billion dollars by 2027. With demand on the rise and an increasing number of competing stores, it is important to establish meaningful differentiation for your pet store—and that’s where sustainability comes in.

McGill University defines sustainability as “Meeting the needs of today without compromising on the needs of future generations.” In other words, sustainability is simply how a product can remain useful and viable without taking a toll on the environment around it. And sustainability is nowadays becoming a key reason for choosing to buy certain products and even pay a premium for them.

In addition to the premiums that people will pay, sustainability also future-proofs your business, helps our planet, and improves the reputation of your business among the surrounding community.

And as more and more brands make sustainable products available for the pet food industry, sustainability initiatives are becoming easier to incorporate into your business. Today, there are many brands offering a wide range of sustainable treats—from dog-sized steaks to dog-friendly ribs.

So, as a store owner, you know best whether a single product or a whole aisle will work for your store. It’s just important to understand that, while a single initiative may not make your business fully sustainable, even small efforts can have a big impact.


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